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What is the first woman movement Bra
was thought to be the first runaway boom in 70s, and more casual runners were on the street than ever. The full book of running, published in 1977, is also considered to bring the health effects of running to the public. Elite runners such as Marie · and Lenny (formerly known as Dekker) also let people pay more attention to women's performance on the runway.
let's look back on what that time had to do with women's running:
1, running shoes
in 1972, the United States passed the Ninth Amendment to the education law (Title IX), which pushed the American women's sports to a new climax. Since then, held in Eugene, Oregon USA Track and field Olympic trials, the 1 is called the "blue ribbon sports" small companies began to throw free running shoes. And the shoes are also printed with a strange "Swoosh" sign.
6 years later, Nike women (NIKE WOMEN) for the first time became the main focus of the company. They launched the first ad targeting women as the slogan of the female version of Huafu training shoes, which became the favorite of the market with the slogan "ending the pain of women".
is now the world's most famous sports brand Nike. In 2015, it launched the theme of "better for better" (#betterforit) for women, attracting millions of women's participation. Nike's Instagram also has more than 4 million fans.
2, sports bra
First bosom buddy
female was born in 1977, which made us very surprised (Huang) 9 (Kong): before the female runners are how to survive?! (tight corset sounds terrible, but it is real!)
there are first changes in the sports bra we cherish. At that time, it was simply called "jockbra" and later changed to "jogging Bra" (JogBra). That's just 2 crotch stitching together!
today, the market value of the sports bra is about $15 billion - but can you believe it? It sold only 25000 pieces in the last first years.
3, Walkman
Did
think about it? For a long time, you can't listen to music when you run! This is normal, because the first walkman was launched by the Sony Corp in 1979. Akio Morita, the president of the time, once said, "try this. Don't you think it's a great idea to listen to music with a stereo cassette recorder on foot? " Oh, of course!
4, diet
have you been a "#CARBOLOAD"? This is a hot way of long-distance running or pre competition. When scientists find that carbohydrates are positive for endurance >
officially entered the autumn, Adidas Originals launched a series of 2015 winter and autumn theme series products. shoes, Adidas Originals Tubular became the main season, unique design, combination of suede outsole and rubber materials are one of the highlights of the pair of shoes. Reference to the bottom inner shape of the tire, using two different density EVA material, realize the buffering force of support; diving cloth material uppers from ankle has been wrapped into the shoe body, and streamline decoration in the skeleton and joint. Plus bold color and pattern, so that Tubular shoes both visual sense and intuitive performance of science and technology, become the focus of autumn and winter street styling.
Adidas Originals also create a new Tubular Mid Lux Primeknit series, in Milan, Paris, London, three are inspired by the color, equipped with a Primeknit with knitting uppers, decoration, leather and nubuck leather decorative piece, make the shoes showing a higher sense of luxury. Tubular Mid Lux
in terms of women's clothing, Adidas Originals specially created to Berlin inspired Berlin Pack series. With black and white to create avant-garde sense of the city, sport suit, jacket, sweater, dress and other single product line through the printing pattern and LXXII logo, showing the offbeat sports fashion style.
Adidas Originals and Nigo's joint series continues this fall and winter. In Harajuku style trend of collage, crown bear elements with Vintage American culture pattern this season joint key single product, simple black and white color collocation, very suitable for Tubular shoes, street fashion highlights and manufacturing.
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